Metropolitan Group was founded in 1989 and has offices in Chicago; Portland, Oregon; San Francisco; and Washington, D.C. We work exclusively on behalf of social purpose organizations—nonprofits/NGOs, government agencies and socially responsible businesses. We work as a team with our clients to create results, including sustainable attitudinal and behavioral change; increased participation, program use and awareness; and expanded resources and capacity. We have developed a Public Will Framework, which organizes social impact campaigns to have long-term and movement-building impact. Public will building works by linking issues to existing closely held values and integrating grassroots outreach with traditional media.