Arnica Publishing's collective vision is to make a positive difference in the world. Our services range from our primary focus as a publishing firm to our expanded marketing, design, photography and video production departments. The name, Arnica Publishing, is derived from the plant, Arnica Montana, a small but powerful flower that promotes physical healing in the body and is often used for relief of pain - it is used as a healing balm. Our name is representative of our original collective vision: "helping to heal the world through the power of the written word, one reader at a time."