The story of NATA and automotive associations in Oregon is as old as automobiles themselves. In 1914, just a decade after Henry Ford used $100,000 in capital to establish the Ford Motor Company, ten Portland automotive aftermarket entrepreneurs banded together to create an organization designed to strengthen their businesses without interfering with each other's competitive independence. Like the automobile, NATA and the associations that preceded it have changed dramatically. Today, our members are collision, repair and transmission shops, auto dealers, auto recyclers, parts and shop suppliers, tire installers, and tow operators. We continue to support the automotive industry and our members through education, representation, and excellent member benefits! .