At AVIS, "We will lead our industry by defining service excellence and building unmatched customer loyalty." "We will ensure a stress-free car rental experience by providing superior services that cater to our customers' individual needs...always conveying the 'We Try Harder®' spirit with knowledge, caring and a passion for excellence." Avis Rent A Car System, LLC and its subsidiaries operate one of the world's leading car rental brands, providing business and leisure customers with a wide range of services at more than 2,100 locations in the United States, Canada, Australia, New Zealand and the Latin American / Caribbean region. Avis is one of the world's top brands for customer loyalty, as ranked in the 2008 Brand Keys® Customer Loyalty Engagement Index. The company is a wholly owned subsidiary of Avis Budget Group, Inc. (NYSE: CAR). Avis Budget Group has marketing agreements with Avis Europe Plc, a separately owned UK-based company owning or franchising an additional 2,900 Avis locations in Europe, Africa, the Middle East and Asia.