MaggieMoo's Ice Cream and Treatery is a chain of independently owned and operated franchised stores that specialize in serving super-premium ice cream and desserts. In 1989, MaggieMoo's opened its first store in Kansas City, Kansas. Today there are nearly 200 Treateries in the United States, Thailand and Puerto Rico. The brand is known as the innovator of the world's first ice cream cupcake, and has consistently been awarded The National Ice Cream Retailers Association's prestigious Blue Ribbon Award. In addition to providing customers with premium ice cream, MaggieMoo's plays a larger role in the community by involving Miss Maggie Moo, ice cream celebutante for the Treatery, with charitable organizations and community groups. Miss Maggie Moo works with celebrities to raise money and awareness for local and national causes.